The look, then the pages
Professional firms first. Then the rest of the work.
A style sets the type, the colour, and the layout. The pages, the menu, and the sections start from a template and stay yours to add, remove, and rewrite.
Professional services
Book a consultation
Legal
Law firms. Practice areas, the people, and a consultation.
Counsel
A letter on warm paper. The practice areas read like a contents page.
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A dark room, a serif, and the photograph held back.
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A split page, a cool grey, and a clear next step.
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Cards, a warm ground, and the team in a list you can scan.
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Family and wills. Warm paper, a contents list, and fixed-fee cards.
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Conveyancing. A step list, a fixed-price table, and the suburbs you act in.
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Accounting
Accountants, bookkeepers, and tax agents. Packages and credentials.
Capital
Editorial type and a green that means the next appointment.
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A dark ground and a short path to a consult.
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A split page on warm paper, with the packages beside the photograph.
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A card grid in civic blue. The credentials sit in the list.
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Tax time. A date band, individuals and business side by side, and a booking.
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A bookkeeping practice. Rounded type, a price table, and one owner.
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Medical
GP clinics, dental, and physio. Practitioners, booking, and the notices a clinic has to publish.
Sterile
White space, a sans serif, and the booking kept obvious.
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A dark full-bleed photograph for an after-hours practice.
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A calm split page. The practitioner and the booking sit apart.
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Cards on a warm ground, for a clinic that wants to feel human.
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Specialist rooms. A single bio, how to refer, and the hospitals.
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A medical centre. Hours, the practitioners, and where to go.
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Get a quote
Trades and home services
Plumbers, electricians, builders, and cleaners. The quote is the point of the page.
Signal
A dark full-bleed photograph and a short path to the quote.
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A framed job photo beside the quote, in workwear colours.
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Huge type on a dark ground, and the job named in one line.
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A high-vis card. The job, the suburb, and the phone, in that order.
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An urgent trade. The phone first, then the suburbs, then the quote.
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Gardens and outdoor work. A contents list, the seasons, and a gallery.
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Start a project
Creative
Photographers, designers, and studios. The work is the hero, then an enquiry.
Atelier
Huge type, a square photograph, and almost nothing else in the way.
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A framed picture and a coral action, like a portfolio that still answers the phone.
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Black paper, pale type, and the photograph as the only colour.
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A dark card and a framed photograph, like a contact sheet.
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Digital agency
Agencies. Case studies, the services, and one clear ask.
Pitch
A dark poster. The offer is one sentence and one action.
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A split page and a serif, for a studio that still writes in sentences.
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Cards, a sans serif, and the case studies in a row.
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Huge type on a dark ground. The work is named, then the ask.
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Fitness
Studios and gyms. A timetable, memberships, coaches, and a free trial.
Rep
A dark full-bleed photograph and a free-trial button.
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A light split page. The timetable sits beside the photograph.
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Membership cards and a sans serif. The price is on the page.
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Huge type on a dark ground, for an early class.
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Plan a visit
Hospitality
Cafes, bakeries, and restaurants. The photograph leads and the menu is short.
Hearth
A warm room, a full-bleed photograph, and a menu you can read from the door.
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Quiet type, a framed photograph, and the pace of a morning service.
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Dark type and a cup, set apart from the daylight loaf.
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Salons
Salons and barbers. Clinics and physio sit under Medical.
Calm
Soft green, open space, and a booking button that does not shout.
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A dark card for a practice that books by the hour.
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Dusk colours and a full-bleed photograph for a studio with a point of view.
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Advisory
Consultants who are not a law firm, an accounting practice, or a clinic.
Brief
Editorial type, almost no colour, and a page that reads like a letter.
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A dark card and a green that means the next step, not a brand stunt.
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A dark full-bleed room, a serif, and enough quiet for a practice to sound like itself.
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Retail and boutique
Shops and florists. What you sell, and when the door is open.
Boutique
A blush ground and a framed photograph, like a shop window.
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A dark stall, a card grid, and a list of what is actually for sale.
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A dark glass box. Big type, a thin rule, and the product in the photograph.
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Events and venues
Venues and celebrations. Dates, capacity, and how to ask.
Marquee
Evening colours and a photograph that behaves like a poster.
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Paper, a serif, and a wine-coloured action for the date.
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Evening green, and the details in cards.
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Community and non-profit
Charities, clubs, and community groups. A clear way to take part.
Commons
A dark civic card a committee can still read.
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A pinned notice. Strong type, a short list, and a way to help.
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A dark garden photograph and a welcome that is not a form.
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